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Recap of the Week of June 10, 2024, in the E-commerce Industry

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The week's stat: The GMV run rate of Shopify's Shop App is approaching $1 billion. According to Harley Finkelstein, President of Shopify, the Shop App nearly reached $100 million in GMV in a single month in Q4.

Wix is sending off a generative computer based intelligence device that allows clients to make and alter versatile applications for iOS and Android utilizing message prompts. The tool requires the $99 per month Branded App plan from Wix. A chatbot first talks to users to learn about their app's goals, purpose, and design. After that, the tool creates an application that can be altered and viewed in the editor. Finally, Wix provides assistance with app store submission.

I reported last week that the de minimis rule, a contentious customs exemption, was targeted more aggressively by US officials. The US Customs and Boundary Assurance suspended six traditions representatives from Passage Type 86, including Seko Operations, which says that it processes a large number of bundles under the standard every month. Seko Logistics has since filed a lawsuit against the CBP in court to get rid of any conditions for reinstatement until the alleged violations are found. The logistics provider asked the Court of International Trade to require the CBP to identify the violations that led to the suspension, which it claims caused "significant monetary loss" to the company and its clients. The lawsuit forced the CBP to conditionally reinstate Seko.

In spite of the restrictions, air cargo consultant Rotate's Tim van Leeuwen stated in a LinkedIn post that the company's data does not yet indicate that the CPB's actions have affected freighter flights entering the region. He also stated that there are now approximately 100 flights per day between North East Asia and North America, up from 50 flights per day a few months ago. This does not mean that there won't eventually be a backlog of packages, but inbound shipments are doing well so far.

Do you recall my story from the previous week, which was story #2, in which I said that PayPal, JP Morgan Chase, Visa, Expedia, Brave, and others had all launched or would launch ad networks? Well the story proceeds…

Joined Carriers reported the send off of Kinective Media, which it says is the main organization that utilizes experiences from go ways of behaving to associate clients to customized, continuous publicizing and offers. Brands can advertise on United's mobile app and in-flight entertainment screens thanks to the platform.

Costco is sending off a promotion network based on the store of information from its 74.5M individuals' shopping propensities and past buys. The retailer is presently trying the promotion organization's abilities and handling offers from likely sellers. Costco's assistant vice president of retail media, Mark Williamson, joked that Costco has the "100th mover advantage" because they haven't started selling retail media until late, but that starting later will help them avoid the problems that other companies' ad networks face.

After a hiatus since 2018, Tesco Marketplace reopened last week. The commercial center is back with around 9,000 items from outsider merchants., Ads are, of course, inevitable in all third-party marketplaces, despite the fact that they have not yet been officially announced.

Zeus Prime, an advertising solution launched by the Washington Post, aims to provide publishers and advertisers with an alternative to Google and Facebook. The distribution cooperated with purchase side interest stage Polar to construct the promotion purchasing UI. For the time being, customers will be able to purchase ad inventory directly on the Washington Post in real time using the product. In the future, plans call for the network to include additional national and local media outlets.

Google is opening another Google Broadcasting company to get more publicists to its free promotion upheld programming. Over 20 million devices tune into Google TV's free channels each month, spending just over an hour per day, according to Google. The channels as of now play non-skippable promotions and 6-second "guard advertisements", which Google isn't changing, however basically opening up another organization for sponsors to handily buy stock more. Google likewise noticed that new promotion organizations might be coming from now on.

eBay will never again acknowledge American Express cards as an installment choice on its foundation due to "unsatisfactorily high expenses". Customers were informed of the change on Wednesday, which will take effect on August 17. Every eBay seller on the planet wondered, "Well isn't that just the pot calling the kettle black?" when eBay stated that the industry needs more stringent regulations to help lower credit card transaction fees and that credit card transaction fees are rising unchecked due to a lack of competition. In response, American Express asserted that the removal of AMEX as a payment option goes against eBay's stated goal of increasing competition at the point of sale and that its fees are comparable to those of other cards accepted on eBay. American Express additionally noticed that eBay represents under 0.2% of its all out network volume, so like, whatevs.

According to data from Earnest Analytics, TikTok Shop performed better in terms of customer retention than Temu, Shein, Etsy, and even Walmart. Additionally, it outperformed other social commerce platforms like Flip, Instagram Checkout, and Whatnot. Without sending 140 promotional emails over two months like Temu, TikTok appears to have figured out how to keep customers, and they have done so in an entertaining manner. In the study, which looked at data from January 2022 to February 2024, Amazon was the only e-commerce platform that outperformed TikTok Shop. That makes sense considering that customers use Amazon to shop for all of their household goods, not just those they find on impulse. Walmart, on the other hand, lost out to TikTok and Walmart.

Business Insider reports that sellers who utilize Amazon's Buy with Prime are experiencing varying outcomes since the service's launch a year and a half ago. According to The Bean Coffee Company, Buy with Prime only makes up about 3% to 5% of sales. However, they anticipate that this percentage will eventually rise to more as customers become more accustomed to the service. The most challenging aspect of using Buy with Prime, according to the proprietor, is determining the appropriate price to take into account Amazon's shipping and fulfillment fees. Over the course of the past 18 months, Buy with Prime contributed anywhere from 7% to 11% of Tria Beauty's D2C sales. Because the initiative is still in its infancy, Amazon CEO Andy Jassy and the leadership of the company told Business Insider that they are very confident about Buy with Prime despite the slow adoption and initial hiccups.

For allegedly illegally misusing members' proprietary data for competitive purposes, the British Independent Retailers Association, which has thousands of members across the nation, filed a £1.1 billion damages claim against Amazon. Additionally, the association asserts that Amazon influenced the retailers chosen for its coveted "Buy Box." Although the claim is similar to previous and ongoing lawsuits and investigations, it is the largest collective action ever launched by UK retailers and covers the period from October 2025 to the present. “Whilst the retailers knew about the large commissions charged by Amazon, they did not know about the additional risk of their trading data being used by Amazon to take sales away from them,” Andrew Goodacre, CEO of BIRA, stated in a statement. The documenting of the case today is the most vital move towards retailers acquiring remuneration for what Amazon has done."

Last week, a group of 11 current and former OpenAI employees, in addition to two from DeepMind and Anthropic, published a letter stating that major AI companies should not be trusted. The representatives composed that computer based intelligence organizations have solid monetary motivating forces to stay away from compelling oversight, and they don't completely accept that tailor made designs of corporate administration are adequate to change this. They also said that it was hard to stand up to AI leaders. They said that traditional whistleblower protections aren't enough because they only protect against illegal activity and don't cover many of the risks they're worried about.

A new program called Automattic for Agencies, which integrates WooCommerce, WordPress.com, and Jetpack into a single dashboard for managing multiple client sites and billing, was launched by Automattic. The program likewise offers limited evaluating and income sharing open doors, for example, a half income share on Jetpack item references, including recharges.

Proxy advisers advised Shopify shareholders not to vote in favor of the company's executive compensation plan. A $20 million stock option for CEO Tubi Lütke and a $75 million option for COO Kaz Nejatian in place of his annual equity award in 2024 are two examples of the company's top executives receiving millions in salary and share-based awards under the plan. The plan was rejected by the advisors because it involved paying Shopify executives more than leaders at companies it considered to be peers, despite the fact that Shopify performed slightly below its peers.

Shopify also welcomed Lulu Cheng Meservey and Prashanth Mahendra-Rajah to its board of directors. Prashanth is Uber's chief financial officer, and Lulu is the CEO of Rostra, a startup that enables founder-led businesses to communicate directly.

A new AI tool that eBay introduced allows sellers to replace image backgrounds with AI-generated backgrounds, such as having the product sit on a tablecloth, couch, or colorful background that reflects the particular brand, was released. One year after eBay introduced an AI feature that generates titles and descriptions for a product listing, the feature is powered by the open source model Stable Diffusion.
A number of new features were introduced with Bold Commerce, including: 1) Subscription Upsells, which encourage one-time purchasers to subscribe; 2) Express Add-Ons, which permit existing subscribers to add any products to their subscription order; 3) Customer Portal Upsells, which are offers in the customer dashboard; 4) E-mail Upsells, which are initiated after a customer places an order; 5) Convertible Subscriptions, which permit customers to switch products they subscribe to each month; and 6) AI Powered Smart Upsells, which automatically generate personalized upsell offers. Jay Myers, the company's co-founder, will speak next week at the SubSummit 2024, which they sponsor, about using their new tools to maximize revenue and customer LTV.

Meta was fined €3.5 million by Italy's antitrust regulator for allegedly not meeting transparency standards and not properly managing user data. According to the organization, Meta did not promptly inform Instagram users who registered online about the commercial use of their personal data. Additionally, they criticized Meta's handling of Instagram and Facebook account suspensions as inadequate.

Confirm will currently permit customers to part the expense of a buy into two without interest installments, known as "Pay in 2." Additionally, the BNPL provider introduced "Pay in 30," which permits customers to pay in full and without interest within 30 days of purchase (similar to a credit card, LOL). The organization is wanting to test and execute the new acknowledge choices for its trader accomplices before long.

In relation to BNPL, the Australian government is currently drafting legislation that would require BNPL providers to conduct basic credit checks on prospective customers. Australia claims to be aware of the competition that BNPL has brought to the credit markets, but the National Consumer Credit Act does not currently cover BNPL products. "To reflect the lower risk and cost of BNPL compared with other regulated forms of credit," the Act will establish a new category of "low-cost credit."

Capital One is collaborating with Stripe and Adyen in an unlikely partnership to provide a free open source product known as Direct Data Share. This API enables merchants to send real-time transaction data to help reduce e-commerce fraud and false declines. In order to stop fraudulent transactions from occurring on each of the three companies' respective payment networks, certain data, like IP addresses, will be shared.

According to a report by Cybernews, one of Alibaba's largest e-commerce websites, Taobao, leaked 11.1 million user records that included customers' names, phone numbers, and mailing addresses. The report stated that someone was illegally harvesting Taobao data "possibly through web crawling or other unauthorized means." Taobao denied the report and stated that there was no data leak on the platform.

Every X user asked the same question, "you couldn't do that before?" when X announced that they will now allow users to post adult content on their app as long as it is properly marked. The substance, in any case, will be disallowed from showing up in profile photographs or pennants.

The Wall Street Journal reports that Joe Benarroch, the company's sole PR employee, has left. Benarroch was in charge of business operations and was in charge of X's corporate communications as well. Wait, so was he the one who would respond to questions from the media with an emoji of poop?

The UK-based fast-fashion women's retailer PrettyLittleThing introduced a £1.99 return shipping fee that will be deducted from customers' refunds. A returns fee has been implemented by the company as well as other e-commerce retailers like Boohoo, H&M, and Asos.

The FAA granted additional permissions to Amazon Prime Air, which enables the division to operate drones beyond a visual line of sight, a standard requirement for all commercial drone operators. Amazon had the option to secure this extraordinary consent by fostering an installed identify and-stay away from framework. We should hope it works! Amazon will be able to expand its delivery area in College Station, Texas, thanks to the new authorization.

In addition, Walmart's mobile app now includes a drone delivery option in regions where it provides the service. If they are eligible for drone delivery, Walmart app users in the Dallas-Fort Worth area will be notified of the new ordering option later this month. The help will utilize drones from Letters in order's robot conveyance administration, Wing.

Up to $55 per month for home Internet, a $25 birthday credit toward any Shopify merchant store, up to 50% of registration fees for employees looking to sign up for a sports team with their coworkers, and up to $1,200 per year for books, professional development subscriptions, and language-learning resources will no longer be eligible for reimbursement from Shopify, the company informed employees. Shopify said they need the cash for that new leader pay plan. LOL.

Research from Retail Economic and Tradebyte indicates that following Brexit, the volume of clothing and footwear cross-border sales in England decreased from £7.4 billion in 2019 to £2.7 billion in 2023. The Gatekeeper composed that the examination "shows the stretch out to which complex guidelines and formality at the boundary have deflected firms from sending products across the Channel."

Refurn is a new division of LoadUp, a junk removal company that offers eco-friendly waste management solutions. It helps online furniture retailers lower the cost of returns. Refurn lists a piece of furniture that a customer returns for resale to its network of buyers, who then pick it up from the customer's house. If Refurn can flip the items quickly enough, that sounds good! Otherwise, the client must live with a returned couch for several weeks.

The Grand Prairie office of DHL eCommerce was moved to a 220,000 square foot space. Irving, Texas, distribution center The company spent $57.5 million on the facility's automation, land, construction, and sustainability features, which will employ approximately 150 people. In order to relocate its operations to Concord, the company will also be closing its distribution facility in Raleigh, North Carolina, and laying off 120 employees by the end of July.

Walmart said it hopes to create benefits in its US online business in the following two years, including its publicizing and buyer information organizations, as per its CFO John David Rainey, who added that Sam's Club is now productive in internet business. During the most recent quarter, Walmart's e-commerce business saw a 22% increase in sales, despite the company's efforts to reduce costs.

Due to difficulties with its cash flow, Copia Global, a Kenyan B2C e-commerce platform that enables retailers to shop and restock essential goods through a mobile app, has ceased accepting orders from Central and Eastern Kenya. In an effort to cut back on operations and avoid a complete shutdown, the company also laid off over 1,060 workers.

Speaking of layoffs, a leaked memo says that Microsoft will lay off between 1,000 and 1,500 employees in its Azure cloud and mixed reality departments to "define the AI wave." Concerns have been raised that Google is compromising its ability to safeguard customer data as a result of the company cutting a group of employees from the team that was in charge of ensuring that government requests for its users' private information are legitimate and legal. So, are requests now granted according to merit?

Customers will soon be able to place orders directly from Grubhub through Amazon.com or the Amazon app as part of an expansion of Amazon's partnership with Grubhub, which began in 2022. A free Grubhub+ subscription, which typically costs $120 per year and includes free delivery on orders over $12 among other benefits, will now be provided to Amazon Prime members automatically.

Meta must be sued over claims that it violated its terms of service by soliciting bogus advertisements from Chinese businesses. A judge dismissed the case in 2022 on the grounds that the claims were barred by Section 230 of the Communications Decency Act. However, a new appeals court ruling says otherwise.

Zara is expanding its live-shopping broadcasts to the United States, which are already popular in China, in an effort to entice customers as pandemic sales decline. The five-hour live shopping communicates, held every week by Douyin, have helped drive up Zara's deals since they debuted in November, and presently the organization needs to take its livestreams toward the West.

A loyalty program called Okendo Loyalty was launched by Okendo, a Shopify app that offers surveys, reviews, and referrals to customers. It also lets businesses reward customers for signing up, leaving reviews, engaging in social media, and referring friends. After that, members can use their points to get rewards that encourage repeat purchases.

To update its technology stack, Bath & Body Works signed a multi-year agreement with Accenture. The two businesses will collaborate on the development of new capabilities, such as a digital Fragrance Finder, an AI-powered conversation experience that guides customers in selecting the appropriate perfume or cologne. Now, the live chat saying, "It's not working," comes to mind. Do I need to scratch my screen to smell it?”

Simulated intelligence organizations could before long run out of openly accessible preparation information for their huge language models, as per a concentrate by Age man-made intelligence. The review predicts that at some point somewhere in the range of 2026 and 2032, there won't be an adequate number of new websites, news stories, or web-based entertainment editorial to support the ongoing direction of artificial intelligence improvement, coming down on organizations to take advantage of clients' confidential information to get an advantage. Umm, I accept they've proactively begun…

For instance… Specialists are as of now shocked at Meta after the organization affirmed the way things were utilizing public pictures on its applications to prepare its picture generator, calling the demonstration savage in nature and taking steps to leave Instagram. Then there's the whole Adobe mess that happened last week when Photoshop changed its Terms of Service to allow it to review user designs stored in its cloud, including NDA work, and use them to train its AI tool. Since then, Adobe has made it clear that it does not train its Firefly AI models on content that users have not published, but users are not buying it.

plus seven seed rounds, IPOs, and interesting acquisitions, such as Shopify's purchase of Threads (the alternative to Slack and not the Meta-owned Twitter clone).

I hope this recap was helpful to you. Until next week!

 
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